Background: Serving as the company's Chief Executive Officer and Head of Operations, Peter brings to XG Productions more than 20 years of experience in senior management roles in the areas of sales, marketing and digital media and is considered an expert in the field of Customer Relationship Management (CRM). Reporting directly to XG's Board of Directors, Peter’s primary responsibilities include management of the company’s overall business operations as well as leadership in the areas of Marketing, Strategic Planning and Investor Relations. He has served in a variety of executive roles including Chief Executive Officer, Chief Marketing Officer and SVP Marketing for companies ranging from start-ups to a Fortune 500 company. His professional career over the past 2+ decades has been dedicated to launching highly disruptive new businesses and leveraging customer intelligence to improve operating efficiencies, increase marketing effectiveness and drive profitability.
After founding and successfully selling interactive marketing startups in New York in the early 1990s, Peter held multiple senior management positions at Sony, including VP CRM & eCommerce at Sony Music, SVP CRM at Sony Pictures, and SVP Customer Relationship Marketing at Sony Corp. Beyond Sony, Peter served in CEO positions at Oddcast, a media software company, and Gopogo, a social commerce business. An internet industry pioneer, Peter’s involvement with the internet began in the late 1970s. He would later serve as an Internet Industry Analyst for IDC and various investment banks, prior to launching his own Marketing and CRM start-ups in NYC. Peter is a published author (State of the Net: The New Frontier, McGraw-Hill, 1997), was profiled as one of the leading marketers of the year in 2000 by AdWeek Magazine and has been a featured speaker at industry conferences in the US, Australia, Europe and Asia. In addition to his role at XG, Peter also serves as Founder and Managing Director at Domani Ventures, a Los Angeles-based venture fund and corporate advisory service with a focus on the media & entertainment, consumer products and technology sectors.
Expertise: Peter is considered an expert in the fields of Marketing, Customer Relationship Management (CRM), Brand Management, Strategic Planning, Operating Efficiency and Digital Media. He is a multi-published author, and has been a featured speaker at industry conferences in the U.S., Europe, Australia and Japan.